At the beginning of the year, Da Nang officially launches the 2026 tourism stimulus program with the theme “Touching the Original”, marking a strong transformation in the city's tourism development strategy. The program was announced by the Da Nang People's Committee, the Da Nang Department of Tourism, along with the support of the Tourism Association and the community of tourism service enterprises.
Based on the positive results from previous years, Da Nang continues to implement the stimulus program with a clear orientation: focusing on the original values of nature, culture, and people, while upgrading smart and sustainable tourism experiences. The city takes advantage of its long coastline, synchronous infrastructure, and diverse hotel and resort systems to aim to become “The Event City – Festival and Top Tourism Destination in the Region”.
According to the Da Nang Department of Tourism, the goal for 2026 is to attract more than 10 million visitors, an increase of 18% compared to 2025, of which international visitors will reach 4 million (up 25%). Many promotional programs for airline tickets, accommodation, package tours, entertainment services… will be committed by enterprises to be implemented throughout 2026.
Da Nang launches the 2026 tourism stimulus program with the theme “Touching the Original”
Within the framework of the stimulus program, the city clearly identifies two main pillars: “return to origin – touching the original” and “smart – convenient, intelligent”. This is reflected in the deep exploitation of local values, while strongly applying digital technology in promotion, service booking, and destination management. Therefore, Da Nang officially launching the 2026 tourism stimulus program with the theme “Touching the Original” is not just a communication campaign, but a long-term strategy associated with the vision of sustainable tourism development.
Defining "Touching the Original" in Tourism Development
Touching the Original is not simply about returning to tradition, but also a journey to explore the core values of culture, people, and nature in Da Nang. According to a study by the Vietnam Tourism Institute (2024), more than 68% of modern tourists seek local, pristine, and authentic experiences rather than mass tourism products. Da Nang has listened and transformed: from the “check-in” tourism model to “touch – feel – live”.
Through the 2026 stimulus program, the city hopes that visitors will not only “come and go” but truly touch the local rhythm of life, feel the depth of culture – history, and live fully in the original space of Da Nang: from fishing villages, craft villages, old streets to ecological spaces of sea and forest.
Distinctiveness and Competitive Advantages
The highlights of the program are:
- Preserving traditional craft villages: Nam O pottery, Cam Le sesame cake, Nam O fish sauce.
- Exploring pristine nature: Son Tra forest, Thần Tài hot spring, My Khe beach.
- Experiencing local culture: International fireworks festival, folk events at village communal houses.
In addition, Da Nang officially launches the 2026 tourism stimulus program with the theme “Touching the Original” also emphasizes criteria such as green tourism, community tourism, and tourism linked to digital transformation. The city encourages enterprises to build low-emission tourism products, respect the marine-forest ecosystem, while applying electronic tickets, digital maps, and smart tourism applications to optimize the experience for visitors.
In the context of Da Nang officially launching the 2026 tourism stimulus program with the theme “Touching the Original”, such tours are encouraged, prioritized for promotion, and supported in connecting with many accommodation and transportation partners. Nano Travel also integrates the feature of booking tours, fireworks tickets, and online payments on the same platform, helping visitors easily plan a complete journey of “touching the original” in Da Nang.
Da Nang 2026 Tourism Activities Chain by Phases
The 2026 stimulus program is designed as a chain of events, products, and offers lasting throughout the year, ensuring Da Nang remains a vibrant destination all four seasons. Each phase has its own theme, activity group, and stimulus package, allowing visitors to choose the timing that suits their experience needs.
Phase 1: Kick-off (Q1 – Q2/2026)
- Da Nang Spring Festival: Lantern procession, flower and food fair.
- International seminar series “Da Nang – Original Destination”.
- Combo promotion program for airline tickets – hotels – city tours for domestic and international visitors coming to Da Nang during Tet and spring.
- Kick-off sales of Da Nang International Fireworks Tickets at vephaohoa.vn, support hotline 0935417257.
Phase 2: Peak Summer Tourism (Q2 – Q3/2026)
- Da Nang International Fireworks Festival: 10 nights of performances, expected to attract 1 million visitors. Tickets are available on vephaohoa.vn.
- Sea and Water Sports Week: Surfing, paragliding, beach marathon.
- Street Food Festival: Over 100 stalls with Da Nang specialties.
- Summer accommodation stimulus packages with discounts of up to 30–40% at coastal hotels and resorts.
Phase 3: Autumn – Winter (Q4/2026)
- Street Art Festival: Music, dance, mural performances.
- Green Tourism Week: Marine environment protection program, tree planting at Son Tra peninsula.
- International tourism investment promotion conference.
- End-of-year promotional programs combining conference, seminar (MICE) and long-term resort tourism.
5 Key Experience Groups in the 2026 Program
When Da Nang officially launches the 2026 tourism stimulus program with the theme “Touching the Original”, the city has identified 5 key experience groups as the “backbone” for all activities, products, and promotional packages. Each experience group is developed by enterprises into various tours, combos, and flexible services for different customer segments.
1. Local Cultural Experience
- Visiting Phong Nam ancient village, Nam O fishing village.
- Learning traditional crafts: making fish sauce, pottery, rice paper.
- Cooking local dishes with artisans.
- Participating in community exchange activities, listening to stories about the formation history of craft villages and fishing villages.
2. Exploring Pristine Nature
- Trekking in Son Tra forest, discovering the brown-legged macaque.
- Coastal bike tour from My Khe to Non Nuoc.
- SUP, kayaking on the Han River at sunset.
- Ecotourism tours combining conservation activities and responsible environmental experiences.
3. Festival and Special Event Tourism
- Buy Da Nang Fireworks Tickets at vephaohoa.vn, hotline 0935417257.
- Participating in light festivals, international fireworks festivals, Mid-Autumn festivals.
- Beach music events, street carnivals.
- Art programs themed “Touching the Original” recreating the life and culture of Da Nang people – Central Vietnam.
4. Wellness and Health Care
- Experiencing Thần Tài hot spring, beach spa.
- Sunrise yoga at My Khe beach.
- Detox retreats at 5-star resorts.
- Wellness – meditation – health care combo aimed at mid and high-end customers.
5. Creative and Technological Tourism
- Check-in at creative spaces: 3D museum, Graffiti art street.
- Using VR/AR in the Ba Na Hills tour.
- Booking tickets, tours, registering online experiences through Nano Travel and partners.
- Using digital maps, the city's smart tourism application to look up information, event schedules, and real-time promotions.
Festival tourism continues to be a highlight of Da Nang in 2026
Da Nang International Fireworks Festival 2026
The Da Nang International Fireworks event in 2026 continues to be the focus, with 10 competing teams from various countries, investing over 100 billion VND for modern light and sound performances. The festival is expected to attract more than 1.5 million visitors, contributing 1,200 billion VND to the local economy.
To serve visitors, the city collaborates with Nano Travel to enhance the sale of fireworks tickets at vephaohoa.vn with many promotions, providing 24/7 support via hotline 0935417257. This year's fireworks tickets come in various categories, including economy, VIP, and combo tours at extremely favorable prices, with delivery to your location or pickup at the stage.
In the overall picture when Da Nang officially launches the 2026 tourism stimulus program with the theme “Touching the Original”, the international fireworks festival is not just an entertainment event, but also an important highlight to promote the image of a peaceful, friendly city rich in identity to international friends.
A Series of New and Attractive Festivals
- Da Nang Seafood Festival.
- Street Art Festival.
- International Light Festival.
- Winter Carnival event.
According to data from the General Department of Tourism, more than 60% of tourists choose Da Nang due to its unique festival chain, with the fireworks festival being the top reason.
Book Fireworks Tickets, Experience “Touching the Original” with Da Nang
Da Nang launches the 2026 tourism stimulus program with the theme “Touching the Original” is not only a commitment to quality but also an invitation for you to touch the most authentic values of the coastal city. A series of activities, festivals, and attractive promotions along with the support of Nano Travel and the fireworks ticket portal vephaohoa.vn are waiting for you to explore.
With Da Nang officially launching the 2026 tourism stimulus program with the theme “Touching the Original”, visitors have more flexible options for their journey, budget, and travel style: from exploring the original, luxury relaxation, festival tourism to creative – technological experiences.
